Naranasan mo na bang tumikim ng FREE sample sa mga groceries especially doon sa mga bagong products pa lang? Yung tipong FREE taste ng coffee tapos after mo uminom, babalikan mo ulit mamaya para kumuha ulit dahil maliit lang yung cup na binibigay nila?
Alam mo ba marketing strategy ito? Hindi lang sa mga traditional business ito ginagamit pati narin sa online business. Ang tawag dito ay lead magnet.
What is a lead magnet?
A lead magnet is a valuable material that you offer to your prospects. Examples of this are free ebooks, videos, webinars, discount coupons or codes, etc.
The purpose of the lead magnet in a business is to get a prospects their contact information in exchange for the valuable free offer. Why do you need to do this? In order for you to follow-up your prospects in the future.
Remember, most of the people that will get your lead magnet are interested prospects that are not yet ready to buy your products or services. They are first testing your sample in order to assess if it is legit or good.
Before thinking of a lead magnet, make sure that you have a quality product so that you will not disappoint your client.
Ex: A very good example of this lead magnet is a FREE teeth cleaning for the first 2 visit of a dental clinic. We know that the dentist will not be able to profit from giving, free teeth cleaning, but do you think his possible clients will increase? Definitely! Because the customers will be able to test the dentist's service and if they like how the cleaning is done, they might be converted to a loyal customer, that will request for brace attacthments, tooth extraction and the like. And then this is the time the dentist will gain profit.
The main principle used in this business strategy is "reciprocity". In order for your prospects to give you their contact information, you have to give them a valuable material. Hope this business strategy have helped you.
To your success,
Kim Carlos, M.D.
P.S.: Want to learn the 4 other parts of a business system? Click the following link to watch more: http://bit.ly/neubiebusinessplan
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